In this issue of Success Grenade – let’s have a
super-fast but super-important crash course in COPYWRITING.
Copywriting is all about the words that you choose –
on your website – in your emails — to promote your business.
The harsh reality is – people will decide whether to spend money
with you – depending on the WORDS that you use in your marketing materials.
Good copy-writing really is about PERSUASION.
Using the power of carefully crafted
words – you can persuade people to take action.
But HOW do you do this?
As they said in the Sound of Music – let’s start at the very beginning.
Let me ask you a question.
What do you think is the most important word in Copywriting?
No – it’s not free. There is a word people crave more than oxygen.
The answer is – YOU.
YOU need to start using the word YOU a lot more. Yes YOU do.
There is a psychological reason for this.
People fundamentally need to feel as if they belong and that they matter. And the word YOU creates an emotional connection with your reader — or your viewer.
The word YOU also makes a sentence pop and fizz more.
Let’s look at an example:
In this first one — the original ad said:
Every woman deserves this 5 star treatment.
Now once it was tweaked – to include YOU – it became:
You deserve this 5 star treatment.
Doesn’t that just FEEL better?
Here’s another example:
The original ad was:
Any man feels great in a Hugo Boss suit.
After adding out magic word – the ad read:
You will feel great in a Hugo Boss suit.
***So my question to YOU is — are you using the word YOU enough?***
Take a look at your marketing — your web page — your sales letters
– your emails — your Facebook posts — and evaluate if YOU are using the wordYOU enough.
If not — YOU need to.
In Next Week’s Success Grenade:
~How To Save 2 Months Of Struggling Online~
In your next issue of Success Grenade – I am going to be sharing with you a very simple tip — that will save you 2 months of struggling online.
Can you guess what this tip is?
I will let you know — in 7 days from now – in your next free copy of Success Grenade.
See you in 7 days!
Voted No. 1 Online Coaching Program 2011/2012/2013
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